The tourism industry can help us build a cleaner and fairer future, but traditional models need a reset. ESCP Professor Lola Herrero takes a deep dive into what “authentic paradises” could look like.
“Everything is so hectic. Why would you run on your day off?” That’s the question Berta Luise Heide is asking. The founder of WALK THIS WAY explains how she started her business, survived 2020, and what she sees for the future of her industry.
Can the tourism industry re-shape tourists’ mindsets for the long term to adopt more sustainable behavior? If so, perhaps the luxury industry can help!