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From Personal to Professional, the Quest to Improve Well-Being in the Way we Live
ESCP alumnus and founder of Quiet, Alexandre Guyenne shares how he found satisfaction in his career by working to improve…
The place to be: lessons in branding from the tourism & travel industry
Marketing expert Shirley Liu explores some examples of brands that have successfully marketed their destinations and differentiated themselves in this highly competitive industry.
The end of the old beginnings: drawing authentic paradises
The tourism industry can help us build a cleaner and fairer future, but traditional models need a reset. ESCP Professor Lola Herrero takes a deep dive into what “authentic paradises” could look…
Quantum computing: the ultimate digital transformation?
At a time when Google claims to have the first “quantum computer”, we are allowed to dream. But to turn this dream into reality is a question of being able to achieve…
A career at the summit
It does not take long for Armelle Solelhac to admit that she has the ultimate dream job: “I’m a consultant for mountain resorts and outdoor tourism”. For The Choice, Armelle discusses the…
Why run when you can walk?
“Everything is so hectic. Why would you run on your day off?” That’s the question Berta Luise Heide is asking. The founder of WALK THIS WAY explains how she started her business,…
“I don’t see cinema dying”
For months, cinemas have been closed, raising concerns about the future of these popular cultural institutions. For The Choice, Elisha Karmitz, CEO of MK2, assesses the state of the industry today and…
