How to avoid greenwashing
As consumers and investors embrace sustainability, companies are often keen to shout about their green moves. But doing so is risky, requiring a strategic approach.
As consumers and investors embrace sustainability, companies are often keen to shout about their green moves. But doing so is risky, requiring a strategic approach.
Prof. Louis-David Benyayer derives four performance drivers from research about the factors influencing the success of artificial intelligencev initiatives.
Marie Taillard, L’Oréal Professor of Creativity Marketing at ESCP Business School, explains why brands need to engage with content creators more than ever.
CX expert Julien Hervy makes the case that emotional intelligence has a profound impact on the customer experience.
Former ambassador Maxime Lefebvre comments on an article published by the FT saying that geopolitics is the biggest threat to globalisation.
Daniela Lup writes that the need for inclusion of diverse voices became even more urgent when an AI agent created by Meta achieved human-like performance in an online game involving strategic negotiation.
ESCP Professor Christian Durach helps companies navigate the tectonic shifts disrupting global supply chains.
The president of a B Corp, Phil Glynn explains his company’s choice to balance a for-profit model with a social mission.
In an increasingly uncertain international environment, business leaders should be more aware of political risks and develop ways to respond to them while avoiding cognitive biases, claim Lorenzo Coronati and Frédéric Jallat.
Prof. Louis-David Benyayer reflects on the strategic implications of research showing that under certain conditions, humans perform better than machines when it comes to decision-making.
Anne-France Mariacher comments on the latest edition of the Circularity Gap Report, which according to her shows we need to start rethinking our consumption and business models.
Laetitia Mimoun offers four possible ways of responding to situations like the war between Russia and Ukraine depending on brands’ positioning.
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