It’s not rocket science, it’s well‑being science!
Today, marketing managers have to provide positive experiences of consumption that move beyond functional and rational expectations to strengthen the relationship between customers and brands.
The meaning of responsible research with Mélanie Marcel, entrepreneur & neuroscientist
Mélanie Marcel is an engineer, neuroscientist and entrepreneur. In 2012, she decided to create SoScience, a company that promotes responsible research – the kind that makes a positive impact on daily life, in both social and environmental terms.
