Taking a “social first” approach to art
Founder of Art From Future, Jessica Soueidi shares her take on why the art sector needs to reach Millennials & Gen Z customers and how to do it.
“She did it, so I can do it too.”
Imitation is an extremely powerful social behaviour. In a media landscape increasingly dominated by social media, how can we view the voices of leaders, in all their diversity, as a true social responsibility?
Gen Z & Tiktok: Embrace them or be left behind
Co-Founder of marketing agency PlayTheHype, and a Gen-Zer himself, Joshua Bach knows exactly what it takes for brands to stand out on TikTok and connect with his generation.
2020: The right time for TikTok
Between the pandemic lockdown and social unrest, 2020 was an important year for social media. For The Choice, Michael Haenlein, Professor of Marketing at ESCP, looks at the past year and future challenges of social media platforms.
